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The Win/Loss Interview – Getting the Right Data

  • 6 minute read
Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
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2023 Global Perspective on Product Marketing Priorities
  • 3 minute read
How To Quickly And Affordably Get Customer Insights
  • 5 minute read
Getting Started With a Win/Loss Analysis
  • 5 minute read
Don’t Be the Misunderstood Product Marketer
  • 4 minute read
FFundamentals
Part 2 Getting the Right Data Win Loss Analysis
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  • 6 minute read

The Win/Loss Interview – Getting the Right Data

Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
PPMM Hive Talk
Read Now
  • 3 minute read

2023 Global Perspective on Product Marketing Priorities

Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023.  …
FFundamentals
Read Now
  • 5 minute read

How To Quickly And Affordably Get Customer Insights

I never watched the television series MacGyver, but I understand why it lasted 12 seasons across its 1980s…
FFundamentals
Anita Raj - Getting Started with a Win_Loss Analysis
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  • 5 minute read

Getting Started With a Win/Loss Analysis

This is the first part of a three-part series that explores how to plan and implement one of…
LLeadership
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  • 4 minute read

Don’t Be the Misunderstood Product Marketer

In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
FFundamentals
10 mistakes to avoid as the first product marketer in a company - Tejas Kinger
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  • 10 minute read

10 Mistakes To Avoid as the First Product Marketer in a Company

There are a lot of great articles on the internet that talk about what not to do as…
FFundamentals
How to Develop Buyer Personas in Four Easy Steps - PMM Hive
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  • 4 minute read

How to Develop Buyer Personas in Four Easy Steps

Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
LLeadership
Be a Data-Informed Product Marketing Manager - Favour Okoro PMM Hive
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  • 4 minute read

Be a Data-Informed Product Marketing Manager

Data-Informed Product Marketing  In practical terms, this is the optimization of product marketing efforts based on customer data.…
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PMM Hive Featured Member SJ Petteruti
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  • 2 minute read

PMM Hive Featured Member: SJ Petteruti

We are happy to present SJ Petteruti as PMM Hive's featured member! Read more about SJ and his product marketing story.
FFeatured Members
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  • 2 minute read

PMM Hive Featured Member: Clement Kao

We are happy to announce Clement Kao as our featured member this time. Clement is the founder of…
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Recent Posts
  • The Win/Loss Interview – Getting the Right Data
  • 2023 Global Perspective on Product Marketing Priorities
  • How To Quickly And Affordably Get Customer Insights
  • Getting Started With a Win/Loss Analysis
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