How To Quickly And Affordably Get Customer Insights
I never watched the television series MacGyver, but I understand why it lasted 12 seasons across its 1980s…
How To Quickly And Affordably Get Customer Insights
I never watched the television series MacGyver, but I understand why it lasted 12 seasons across its 1980s…
Getting Started With a Win/Loss Analysis
This is the first part of a three-part series that explores how to plan and implement one of…
Don’t Be the Misunderstood Product Marketer
In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
10 Mistakes To Avoid as the First Product Marketer in a Company
There are a lot of great articles on the internet that talk about what not to do as…
How to Develop Buyer Personas in Four Easy Steps
Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
Be a Data-Informed Product Marketing Manager
Data-Informed Product Marketing In practical terms, this is the optimization of product marketing efforts based on customer data.…
PMM Hive Featured Member: SJ Petteruti
We are happy to present SJ Petteruti as PMM Hive's featured member! Read more about SJ and his product marketing story.
PMM Hive Featured Member: Clement Kao
We are happy to announce Clement Kao as our featured member this time. Clement is the founder of…
Checklist: Going from a single product to a portfolio
Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
PMM Hive Featured Member: Laura Smous
We are happy to announce Laura Smous as our featured member this time. Laura is currently the Senior…