Fixing the Positioning Trap: From Messaging to Strategy
Positioning fails when it’s treated as a messaging job. The fix? Marketing must own the strategic choice underneath…
Fixing the Positioning Trap: From Messaging to Strategy
Positioning fails when it’s treated as a messaging job. The fix? Marketing must own the strategic choice underneath…
Book Review: OutPosition
Most positioning discussions eventually focus on messaging. How do we describe our value? How do we differentiate? What’s…
How to Differentiate in Competitive Markets
Most product marketers know they need to differentiate from competitors. The challenge is figuring out how. Too often,…
Making an Impact Fast as a New Product Marketing Hire
Editor’s note: Starting your first Product Marketing Manager role can feel overwhelming. Every company defines product marketing differently,…
The 5D AI Product Marketing Operating Model
How AI Creates Value and Where Human Judgment Wins The future of Product Marketing won’t be defined by…
Making Sales Enablement Work as a Solo PMM
In this episode, Temitope Adelanwa, a Product Marketing Manager at VentureEd Solutions, joins Louise Liu to discuss the…
The PMM Operating System: Building Frameworks That Scale
Being a PMM, especially when managing multiple products or being the only PMM in your organisation, can be…
Why Internal Enablement is the Hardest Part of GTM
In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his…
Your GTM Plan Is Only as Good as Your Internal Enablement
Most product marketers get pulled into GTM late. The first thing they hear is “can you help us…
How to Gain Traction by Niching Down
In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad.…