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How to Develop Buyer Personas in Four Easy Steps

  • 4 minute read
Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
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Be a Data-Informed Product Marketing Manager
  • 4 minute read
PMM Hive Featured Member: SJ Petteruti
  • 2 minute read
PMM Hive Featured Member: Clement Kao
  • 2 minute read
Checklist: Going from a single product to a portfolio
  • 6 minute read
FFundamentals
How to Develop Buyer Personas in Four Easy Steps - PMM Hive
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  • 4 minute read

How to Develop Buyer Personas in Four Easy Steps

Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
LLeadership
Be a Data-Informed Product Marketing Manager - Favour Okoro PMM Hive
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  • 4 minute read

Be a Data-Informed Product Marketing Manager

Data-Informed Product Marketing  In practical terms, this is the optimization of product marketing efforts based on customer data.…
FFeatured Members
PMM Hive Featured Member SJ Petteruti
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  • 2 minute read

PMM Hive Featured Member: SJ Petteruti

We are happy to present SJ Petteruti as PMM Hive's featured member! Read more about SJ and his product marketing story.
FFeatured Members
Read More
  • 2 minute read

PMM Hive Featured Member: Clement Kao

We are happy to announce Clement Kao as our featured member this time. Clement is the founder of…
SStrategy
Checklist of Going from a single product to a portfolio Axel Kirstetter
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  • 6 minute read

Checklist: Going from a single product to a portfolio

Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
FFeatured Members
PMM Hive Featured Member - Laura Smous
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  • 2 minute read

PMM Hive Featured Member: Laura Smous

We are happy to announce Laura Smous as our featured member this time. Laura is currently the Senior…
SStrategy
PMM Hive - A Guide to Minimum Valuable Product
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  • 7 minute read

A Guide to Minimum Valuable Products

When crafting products, iteration speed matters because the faster you improve, the more quickly you capture market share.…
SStrategy
PMM Hive - DIY Packaging and Pricing Guide Laura Smous
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  • 9 minute read

DIY Packaging and Pricing Guide

Tapping into monetization strategy as a lever for growth All companies that sell a product or service must…
FFeatured Members
Read More
  • 2 minute read

PMM Hive Featured Member: Anita Raj

We are happy to present Anita Raj as PMM Hive’s featured member this time! Anita is a seasoned…
FFeatured Members
Product Marketing Hive Featured Member Kelly Drozd
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  • 2 minute read

PMM Hive Featured Member: Kelly Drozd

We would like to welcome Kelly Drozd as PMM Hive’s featured member! Kelly joined PMM Hive very early…
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Recent Posts
  • How to Develop Buyer Personas in Four Easy Steps
  • Be a Data-Informed Product Marketing Manager
  • PMM Hive Featured Member: SJ Petteruti
  • PMM Hive Featured Member: Clement Kao
  • Checklist: Going from a single product to a portfolio
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Product Marketing Resources - Product Marketing Books

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