Product Marketing’s Ideal Customer Profile Field Guide
An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and…
Product Marketing’s Ideal Customer Profile Field Guide
An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and…
Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit
There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s…
A Deceptively Simple Checklist To Help With Something Really Hard
Coming up with a compelling story is hard. And creating a great deck can be so intimidating. So,…
How to Start Your First Efficient Competitive Intelligence Program
Contrary to what many believe, establishing an effective competitive intelligence (CI) program is not just a luxury, but…
Both sides of the mirror: Product Marketing and Analyst Relations
I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
Brand Marketing and Product Marketing: The Differences and The Relationship
You may have heard the terms “product marketing” and “brand marketing” thrown around often, sometimes with excitement, sometimes…
Building an Effective Sales Enablement Strategy
When I talk with product marketing leaders, the topic of conversation often turns back to enabling sales and…
The Win/Loss Interview – The Results
In part 2 of the win/loss interview series, we explored how to get the right data to help…
The Win/Loss Interview – Getting the Right Data
Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
2023 Global Perspective on Product Marketing Priorities
Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023. …