Product Marketing FAQ: And How You Can Answer Them.
“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
Product Marketing FAQ: And How You Can Answer Them.
“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
PMM Hive Talk with Maria Ross: The Empathy Edge
In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin…
Book Review: The Empathy Edge
Maria Ross is a brand strategist and author who, for many years, has taken a deep interest in…
PMM Hive Talk with Jon Baer: Does Silicon Valley Still Exist, Is It Still Relevant?
When we are not dealing with a global pandemic, Jon Baer, co-author of “Decoding Silicon Valley: the insider’s…
PMM Hive Talk: People Hire Your Product to Get a Job Done
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
Book Review: Decoding Silicon Valley
Many entrepreneurs from all over the world are fascinated with Silicon Valley. “Decoding Silicon Valley” by Jonathan Baer…
Book Review: The Psychology of Price
Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…
Are you marketing your competitor’s product?
Your messaging and positioning may include generic category-level benefits and your specific product differentiators. The right dose between…
PMM Hive Talk with Bruno Aziza
Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
Three steps to get your first Product Manager job
I’ve been reading some impressive stories about people who managed to land their dream PM or PMM internships…