How to Develop Buyer Personas in Four Easy Steps 4 minute read Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,… Read More
FFundamentals Read More 4 minute read How to Develop Buyer Personas in Four Easy Steps Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
LLeadership Read More 4 minute read Be a Data-Informed Product Marketing Manager Data-Informed Product Marketing In practical terms, this is the optimization of product marketing efforts based on customer data.…
FFeatured Members Read More 2 minute read PMM Hive Featured Member: SJ Petteruti We are happy to present SJ Petteruti as PMM Hive's featured member! Read more about SJ and his product marketing story.
FFeatured Members Read More 2 minute read PMM Hive Featured Member: Clement Kao We are happy to announce Clement Kao as our featured member this time. Clement is the founder of…
SStrategy Read More 6 minute read Checklist: Going from a single product to a portfolio Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
FFeatured Members Read More 2 minute read PMM Hive Featured Member: Laura Smous We are happy to announce Laura Smous as our featured member this time. Laura is currently the Senior…
SStrategy Read More 7 minute read A Guide to Minimum Valuable Products When crafting products, iteration speed matters because the faster you improve, the more quickly you capture market share.…
SStrategy Read More 9 minute read DIY Packaging and Pricing Guide Tapping into monetization strategy as a lever for growth All companies that sell a product or service must…
FFeatured Members Read More 2 minute read PMM Hive Featured Member: Anita Raj We are happy to present Anita Raj as PMM Hive’s featured member this time! Anita is a seasoned…
FFeatured Members Read More 2 minute read PMM Hive Featured Member: Kelly Drozd We would like to welcome Kelly Drozd as PMM Hive’s featured member! Kelly joined PMM Hive very early…