PMM Hive Featured Member: Camil Lafreniere – Product Management vs. Product Marketing
We are pleased to present Camil Lafreniere as our first-ever PMM Hive Featured Member. He’s been an active…
PMM Hive Featured Member: Camil Lafreniere – Product Management vs. Product Marketing
We are pleased to present Camil Lafreniere as our first-ever PMM Hive Featured Member. He’s been an active…
Cold Market Marketing Strategy: Differentiation vs. Value
We all know what a competitive market is. Various hot market examples are used to demonstrate successful use…
Hot Markets Dos and Don’ts from Dave Kellogg
Market temperature can be confusing to some but is vital to understand in order to strategize accordingly for…
How to Build a Base of Influence for Product Marketing
The Product Marketing Conundrum Product Marketing can play a major strategic role within any organization, and it can…
The Second Product Problem: And how to create a successful second product
I’ve come across some very successful companies that have had a tough time coming up with a second…
Go to Team Before Go to Market: Get your teams ready for product releases
You pulled off a big bang release for your company’s new product. Everything went on as planned. And it also…
A Step by Step Guide to Product Release Plan
“Are the slides for the release ready?”“Can we create big noise with analysts and media about our upcoming…
Product Marketing FAQ: And how you can answer them.
“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
PMM Hive Talk with Maria Ross: The Empathy Edge
In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin…
Book Review: The Empathy Edge
Maria Ross is a brand strategist and author who, for many years, has taken a deep interest in…