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PMM Hive Talk with Bruno Aziza

Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
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What is a product?

A product is an arbitrary line drawn around intellectual property for the purposes of communication and monetization.  The…
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Book Review: The Brand Flip

Branding is closely related to product positioning, especially for technology companies that have one or a handful of…