Does Apple Have Too Many Branded Features?
Dave Kellogg just published Branded Features: Resist the Temptation, a Kellblog post all product marketers should read. “Software…
What is a product?
A product is an arbitrary line drawn around intellectual property for the purposes of communication and monetization. The…
Don’t create a category
Now and then, I see some marketing firm, writer, or consultant advocating for or celebrating creating a category. …
Book Review: The Brand Flip
When you buy through our links, we may earn money from our affiliate partners. Branding is closely related…
The second product problem: Doing the Right Thing
I’ve come across some very successful companies that have had a tough time coming up with a second…
Should product marketing report to product or marketing?
Often people ask where product marketing should report. Should the function report to the product organization or marketing? …
What is product marketing?
Product marketing is the business of product management. It is the subset of product management that is most…