The Second Product Problem: And how to create a successful second product 5 minute read I’ve come across some very successful companies that have had a tough time coming up with a second… Read More
SStrategy Read More 5 minute read The Second Product Problem: And how to create a successful second product I’ve come across some very successful companies that have had a tough time coming up with a second…
FFundamentals Read More 4 minute read Go to Team Before Go to Market: Get your teams ready for product releases You pulled off a big bang release for your company’s new product. Everything went on as planned. And it also…
FFundamentals Read More 5 minute read A Step by Step Guide to Product Release Plan “Are the slides for the release ready?”“Can we create big noise with analysts and media about our upcoming…
FFundamentals Read More 5 minute read Product Marketing FAQ: And how you can answer them. “Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
LLeadership Read More 2 minute read PMM Hive Talk with Maria Ross: The Empathy Edge In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin…
RReviews Read More 2 minute read Book Review: The Empathy Edge Maria Ross is a brand strategist and author who, for many years, has taken a deep interest in…
LLeadership Read More 2 minute read PMM Hive Talk with Jon Baer: Decoding Silicon Valley When we are not dealing with a global pandemic, Jon Baer, co-author of “Decoding Silicon Valley: the insider’s…
SStrategy Read More 2 minute read PMM Hive Talk: People Hire Your Product to Get a Job Done Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
RReviews Read More 2 minute read Book Review: Decoding Silicon Valley Many entrepreneurs from all over the world are fascinated with Silicon Valley. “Decoding Silicon Valley” by Jonathan Baer…
RReviews Read More 2 minute read Book Review: The Psychology of Price Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…