The Second Product Problem: And how to create a successful second product
I’ve come across some very successful companies that have had a tough time coming up with a second…
The Second Product Problem: And how to create a successful second product
I’ve come across some very successful companies that have had a tough time coming up with a second…
Go to Team Before Go to Market: Get your teams ready for product releases
You pulled off a big bang release for your company’s new product. Everything went on as planned. And it also…
A Step by Step Guide to Product Release Plan
“Are the slides for the release ready?”“Can we create big noise with analysts and media about our upcoming…
Product Marketing FAQ: And how you can answer them.
“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
PMM Hive Talk with Maria Ross: The Empathy Edge
In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin…
Book Review: The Empathy Edge
Maria Ross is a brand strategist and author who, for many years, has taken a deep interest in…
PMM Hive Talk with Jon Baer: Decoding Silicon Valley
When we are not dealing with a global pandemic, Jon Baer, co-author of “Decoding Silicon Valley: the insider’s…
PMM Hive Talk: People Hire Your Product to Get a Job Done
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
Book Review: Decoding Silicon Valley
Many entrepreneurs from all over the world are fascinated with Silicon Valley. “Decoding Silicon Valley” by Jonathan Baer…
Book Review: The Psychology of Price
Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…