Don’t Be the Misunderstood Product Marketer
In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
Don’t Be the Misunderstood Product Marketer
In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
10 Mistakes To Avoid as the First Product Marketer in a Company
There are a lot of great articles on the internet that talk about what not to do as…
How to Develop Buyer Personas in Four Easy Steps
Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
Be a Data-Informed Product Marketing Manager
Data-Informed Product Marketing In practical terms, this is the optimization of product marketing efforts based on customer data.…
PMM Hive Featured Member: SJ Petteruti
We are happy to present SJ Petteruti as PMM Hive's featured member! Read more about SJ and his product marketing story.
PMM Hive Featured Member: Clement Kao
We are happy to announce Clement Kao as our featured member this time. Clement is the founder of…
Checklist: Going from a single product to a portfolio
Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
PMM Hive Featured Member: Laura Smous
We are happy to announce Laura Smous as our featured member this time. Laura is currently the Senior…
A Guide to Minimum Valuable Products
When crafting products, iteration speed matters because the faster you improve, the more quickly you capture market share.…
DIY Packaging and Pricing Guide
Tapping into monetization strategy as a lever for growth All companies that sell a product or service must…