Book Review: The Psychology of Price
Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…
Are you marketing your competitor’s product?
Your messaging and positioning may include generic category-level benefits and your specific product differentiators. The right dose between…
PMM Hive Talk with Bruno Aziza
Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
Three steps to get your first Product Manager job
I’ve been reading some impressive stories about people who managed to land their dream PM or PMM internships…
From PMM Hive to Product Buds: Here’s a Little Gift.
Dear Product Buds, We appreciate the support and encouragement you give to aspiring product managers and product marketing…
PMM Hive Talk with John Kreisa: Product Marketing Career Roadmap
In this informal PMM Hive Talk, John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of…
PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets
Dave Kellogg and Crispin Read discussed the differences in marketing approaches for hot markets vs. cold markets. How…
Does Apple have too many branded features?
Dave Kellogg just published Branded Features: Resist the Temptation, a Kellblog post all product marketers should read. “Software…
What is a product?
A product is an arbitrary line drawn around intellectual property for the purposes of communication and monetization. The…
Don’t create a category
Now and then, I see some marketing firm, writer, or consultant advocating for or celebrating creating a category. …
Book Review: The Brand Flip
Branding is closely related to product positioning, especially for technology companies that have one or a handful of…