Product Marketing’s Ideal Customer Profile Field Guide 6 minute read An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and… Read Now
Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit 5 minute read
FFundamentals Read Now 6 minute read Product Marketing’s Ideal Customer Profile Field Guide An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and…
SStrategy Read Now 5 minute read Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s…
FFundamentals Read Now 5 minute read A Deceptively Simple Checklist To Help With Something Really Hard Coming up with a compelling story is hard. And creating a great deck can be so intimidating. So,…
FFundamentals Read Now 12 minute read How to Start Your First Efficient Competitive Intelligence Program Contrary to what many believe, establishing an effective competitive intelligence (CI) program is not just a luxury, but…
FFundamentals Read Now 7 minute read Both sides of the mirror: Product Marketing and Analyst Relations I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
FFundamentals Read Now 6 minute read Brand Marketing and Product Marketing: The Differences and The Relationship You may have heard the terms “product marketing” and “brand marketing” thrown around often, sometimes with excitement, sometimes…
SStrategy Read Now 10 minute read Building an Effective Sales Enablement Strategy When I talk with product marketing leaders, the topic of conversation often turns back to enabling sales and…
FFundamentals Read Now 6 minute read The Win/Loss Interview – The Results In part 2 of the win/loss interview series, we explored how to get the right data to help…
FFundamentals Read Now 6 minute read The Win/Loss Interview – Getting the Right Data Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
PPMM Hive Talk Read Now 3 minute read 2023 Global Perspective on Product Marketing Priorities Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023. …