2023 Global Perspective on Product Marketing Priorities

Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023.  

PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.  

Join us to understand what product marketers should expect in 2023 and how they should prioritize.  

2023 Global Perspective on Product Marketing Priorities

If you have any questions about the topics we covered in this discussion, you can ask them in the #questions channel of our Slack workspace. Join our community free here.

Who should watch?

Product marketers, technology marketers, and technology executives from all over the world

Meet the host

Louise Liu, co-founder at PMM Hive.

Meet the guest

Anita Raj

Anita Raj is a Go-to-Market Strategist and Product Marketer with over a decade of experience working in the field of Big data, Cloud, and Artificial Intelligence. Anita’s international stints in United Kingdom, Silicon Valley and Germany for multi-million-dollar enterprise companies such as Dell EMC, Progress Software, Infosys and high growth SaaS start-ups such as DataRPM, LeanIX, and Brillio have primed her to develop a solid understanding of B2B Technology products.

Axel Kirstetter

Axel is a seasoned SaaS marketer and a go-to professional for category creation, monetization and product-to-portfolio growth. He is currently with EIS, a software provider for the Insurance industry, where he is VP of Product Marketing and Sales Enablement. Outcomes he has contributed to include IPOs, divestitures and VC/PE exits.

Camil Lafreniere

I am from the great white north, that’s Canada, eh?! I’ve been above the Arctic circle and seen all 3 oceans that surround Canada. I started out in the hospitality industry and then into the telecommunications industry. I got my break into the software industry as a Quality Analyst, I got my MBA and worked my way up the ladder. It took me a long time to find my calling (it is never too late). Presently I am Product Director at UGroupMedia. I live outside of Montreal, Quebec, Canada.

Crispin Read Positioning for Advantage Product Marketing Hive

Crispin Read

Crispin Read is the founder of Product Marketing Hive (PMM Hive) and CEO of Product Marketing Edge. Crispin founded PMM Hive to promote free sharing of product marketing knowledge and the recognition of product marketing. Product Marketing Edge helps select technology companies build and advance their product marketing capability through consulting, mentoring and training. 

Favour Aroghene Okoro

Favour Aroghene Okoro

Favour Aroghene Okoro is a seasoned product, marketing, and growth professional with over five years of experience. She has led the development and growth of various digital products in the payments, fintech, retail, and health tech sectors. She helped acquire new customers, develop new marketers, and secure strategic partnerships in these companies.

Laura Smous Profile - PMM Hive

Laura Smous

Laura is a product marketing executive with over 22 years experience at the intersection of marketing and technology. She blends Software-as-a-Service (SaaS) and agency experience with a love for marketing and passion for data to help take brands and products to market and develop memorable customer experiences that drive awareness, engagement, revenue and loyalty. Most recently Laura led product marketing teams at Verblio and AdRoll. Other areas of focus include generative technology, packaging and pricing strategy, influencer marketing, conversational commerce and artificial intelligence. Laura served as the Certificate Director and Associate Instructor for the Digital Marketing Management Certificate, at the University of Utah. She is a versatile marketing leader and accomplished writer. Laura received a BS in Computer Information Systems and International Business from Indiana University’s Kelley School of Business, as well as a BA in Germanic Studies.

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