Product Marketing Hive
Work with us

Product Marketing Hive is supported by Product Marketing Edge, a technology product marketing consulting firm.

Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. 

Join Free
  • Insights
    • Fundamentals
    • Positioning
    • Product Launch and Product Release
    • Strategy
    • Leadership
    • Reviews
    • PMM Hive Talk
    • Featured Members
  • Resources
    • Open Community
    • Free Training
    • Free Playbooks and Templates
    • Product Marketing Books Reading List
  • 2023 Priorities
  • PMM Hive Community
    • Join Now
  • PMM Hive Talk
  • Podcast
  • About
  • Login
  • Contact Us
Categories
  • Featured Members
  • Fundamentals
  • Leadership
  • Must Read
  • PMM Hive Talk
  • Positioning
  • Product Launch and Product Release
  • Reviews
  • Strategy
Product Marketing Hive
  • Insights
    • Must Read
    • Positioning
    • Product Launch and Product Release
    • Strategy
    • Reviews
    • Fundamentals
    • Leadership
    • Featured Members
    • PMM Hive Talk Exclusive
  • Resources Exclusive
    • PMM Hive Community
      • Community Guide
    • Free TrainingExclusive
      • Positioning for Advantage Hot
      • Verify PMM Hive Certificates
    • Free Playbooks and Templates Exclusive
  • 2023 Priorities
  • PMM Hive Reading ListNew
  • PodcastNew
  • About
  • Contact Us
  • Login
  • JOIN FREE

Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit

  • 5 minute read
There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s…
Read Now
A Deceptively Simple Checklist To Help With Something Really Hard
  • 5 minute read
How to Start Your First Efficient Competitive Intelligence Program
  • 12 minute read
Both sides of the mirror: Product Marketing and Analyst Relations
  • 7 minute read
Brand Marketing and Product Marketing: The Differences and The Relationship
  • 6 minute read
SStrategy
Read Now
  • 5 minute read

Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit

There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s…
FFundamentals
Read Now
  • 5 minute read

A Deceptively Simple Checklist To Help With Something Really Hard

Coming up with a compelling story is hard. And creating a great deck can be so intimidating.  So,…
FFundamentals
Read Now
  • 12 minute read

How to Start Your First Efficient Competitive Intelligence Program

Contrary to what many believe, establishing an effective competitive intelligence (CI) program is not just a luxury, but…
FFundamentals
Read Now
  • 7 minute read

Both sides of the mirror: Product Marketing and Analyst Relations

I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
FFundamentals
Brand Marketing and Product Marketing PMM Hive
Read Now
  • 6 minute read

Brand Marketing and Product Marketing: The Differences and The Relationship

You may have heard the terms “product marketing” and “brand marketing” thrown around often, sometimes with excitement, sometimes…
SStrategy
Read Now
  • 10 minute read

Building an Effective Sales Enablement Strategy

When I talk with product marketing leaders, the topic of conversation often turns back to enabling sales and…
FFundamentals
Part 3 The Results Win Loss Analysis
Read Now
  • 6 minute read

The Win/Loss Interview – The Results

In part 2 of the win/loss interview series, we explored how to get the right data to help…
FFundamentals
Part 2 Getting the Right Data Win Loss Analysis
Read Now
  • 6 minute read

The Win/Loss Interview – Getting the Right Data

Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
PPMM Hive Talk
Read Now
  • 3 minute read

2023 Global Perspective on Product Marketing Priorities

Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023.  …
FFundamentals
Read Now
  • 5 minute read

How To Quickly And Affordably Get Customer Insights

I never watched the television series MacGyver, but I understand why it lasted 12 seasons across its 1980s…
Work with us

Product Marketing Hive is supported by Product Marketing Edge, a technology product marketing consulting firm.

Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. 

Join Free
Podcast
Categories
  • Featured Members (9)
  • Fundamentals (16)
  • Leadership (11)
  • Must Read (15)
  • PMM Hive Talk (7)
  • Positioning (4)
  • Product Launch and Product Release (2)
  • Reviews (4)
  • Strategy (11)
Recent Posts
  • Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit
  • A Deceptively Simple Checklist To Help With Something Really Hard
  • How to Start Your First Efficient Competitive Intelligence Program
  • Both sides of the mirror: Product Marketing and Analyst Relations
  • Brand Marketing and Product Marketing: The Differences and The Relationship
PMM Hive Reading List
Product Marketing Resources - Product Marketing Books

Subscribe to Our Newsletter

Get notified of the best product marketing resources.

Product Marketing Hive
All rights reserved © PMM Hive.
  • Insights
  • Resources
  • 2023 Priorities
  • PMM Hive Community
  • PMM Hive Talk
  • Podcast
  • About
  • Login
  • Contact Us
  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.