PMM Hive Essentials

Product Marketing: How to Build a Base of Influence


It is not uncommon for product marketers to find themselves in a situation where very few people in the organization understand what product marketing does. 

To truly maximize the impact of product marketing, we first need to educate and build a base of influence across the various go-to-market (GTM) teams. 

Communicate effectively with your GTM teams with this ready-to-use presentation slides created by our PMM Hive member, Brian Martell. You can simply copy and paste into any presentation.

For more tips on how to build a base of influence, see How to Build a Base of Influence for Product Marketing.


Product Release Go-to-Team Checklist Kit

Editable presentation slides to communicate with your GTM teams and build awareness. 10 pages.

Product Marketing How to build a base of influence for Product Marketing - Product Marketing Hive