READ THIS FIRST: A Product Marketer’s Guide to Analyst Relations
Many product marketers, particularly in smaller startups, may suddenly find themselves owning Analyst Relations (AR) at some point…
How Industry Analysts Can Help You Land Your Next Promotion as a PMM
Product Marketing Managers (PMMs) are closer to Analyst Relations (AR) than many might think. In companies with lean…
Both sides of the mirror: Product Marketing and Analyst Relations
I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
PMM Hive Talk with Bruno Aziza: Magic Quadrant Turnaround
Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…