READ THIS FIRST: A Product Marketer’s Guide to Analyst Relations
Many product marketers, particularly in smaller startups, may suddenly find themselves owning Analyst Relations (AR) at some point…
How to Start Your First Efficient Competitive Intelligence Program
Contrary to what many believe, establishing an effective competitive intelligence (CI) program is not just a luxury, but…
The Win/Loss Interview – The Results
In part 2 of the win/loss interview series, we explored how to get the right data to help…
The Win/Loss Interview – Getting the Right Data
Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
Getting Started With a Win/Loss Analysis
This is the first part of a three-part series that explores how to plan and implement one of…
How Can Product Marketers Excel at Competitive Intelligence
Product marketing and competitive intelligence are closely intertwined disciplines. In this episode, Crispin Read and Adam Houghton, Vice…