Market Research: Shaping Product Development and Marketing Strategies
In the rapidly evolving landscape of business, market research serves as an indispensable tool for informed decision-making and…
Identifying your Ideal Customer Profile: Quantitative and Qualitative Approaches to ICP
To be a successful Product Marketing Manager (PMM), putting in the time to understand your audience, their challenges…
Product Marketing’s Ideal Customer Profile Field Guide
An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and…
Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit
There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s…
The Win/Loss Interview – The Results
In part 2 of the win/loss interview series, we explored how to get the right data to help…
The Win/Loss Interview – Getting the Right Data
Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
How To Quickly And Affordably Get Customer Insights
I never watched the television series MacGyver, but I understand why it lasted 12 seasons across its 1980s…
Getting Started With a Win/Loss Analysis
This is the first part of a three-part series that explores how to plan and implement one of…
How to Develop Buyer Personas in Four Easy Steps
Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
Be a Data-Informed Product Marketing Manager
Data-Informed Product Marketing In practical terms, this is the optimization of product marketing efforts based on customer data.…