How to Build a Base of Influence for Product Marketing
The Product Marketing Conundrum Product Marketing can play a major strategic role within any organization, and it can…
Go to Team Before Go to Market: Get your teams ready for product releases
You pulled off a big bang release for your company’s new product. Everything went on as planned. And it also…
A Step by Step Guide to Product Release Plan
“Are the slides for the release ready?”“Can we create big noise with analysts and media about our upcoming…
Product Marketing FAQ: And how you can answer them.
“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
What Is a Product?
A product is an arbitrary line drawn around intellectual property for the purposes of communication and monetization. The…
What Is Product Marketing Exactly?
An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look…