The Win/Loss Interview – Getting the Right Data
Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
2023 Global Perspective on Product Marketing Priorities
Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023. …
How To Quickly And Affordably Get Customer Insights
I never watched the television series MacGyver, but I understand why it lasted 12 seasons across its 1980s…
Getting Started With a Win/Loss Analysis
This is the first part of a three-part series that explores how to plan and implement one of…
10 Mistakes To Avoid as the First Product Marketer in a Company
There are a lot of great articles on the internet that talk about what not to do as…
How to Develop Buyer Personas in Four Easy Steps
Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
How to Build a Base of Influence for Product Marketing
The Product Marketing Conundrum Product Marketing can play a major strategic role within any organization, and it can…
Product Marketing FAQ: And how you can answer them.
“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
What Is a Product?
A product is an arbitrary line drawn around intellectual property for the purposes of communication and monetization. The…
What Is Product Marketing Exactly?
An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look…