How to Develop Buyer Personas in Four Easy Steps
Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
How to Build a Base of Influence for Product Marketing
The Product Marketing Conundrum Product Marketing can play a major strategic role within any organization, and it can…
Product Marketing FAQ: And how you can answer them.
“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
What Is a Product?
A product is an arbitrary line drawn around intellectual property for the purposes of communication and monetization. The…
What Is Product Marketing Exactly?
An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look…