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Fundamentals

10 posts

Here are some fundamentals of Product Marketing that every product marketer should know. They will help you to gain a solid foundation in product marketing knowledge and skills.

FFundamentals
Part 2 Getting the Right Data Win Loss Analysis
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  • 6 minute read

The Win/Loss Interview – Getting the Right Data

Previously, we spoke about the basics of how to plan a win/loss analysis program. In this second part…
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PPMM Hive Talk
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  • 3 minute read

2023 Global Perspective on Product Marketing Priorities

Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023.  …
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FFundamentals
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  • 5 minute read

How To Quickly And Affordably Get Customer Insights

I never watched the television series MacGyver, but I understand why it lasted 12 seasons across its 1980s…
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FFundamentals
Anita Raj - Getting Started with a Win_Loss Analysis
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  • 5 minute read

Getting Started With a Win/Loss Analysis

This is the first part of a three-part series that explores how to plan and implement one of…
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FFundamentals
10 mistakes to avoid as the first product marketer in a company - Tejas Kinger
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  • 10 minute read

10 Mistakes To Avoid as the First Product Marketer in a Company

There are a lot of great articles on the internet that talk about what not to do as…
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FFundamentals
How to Develop Buyer Personas in Four Easy Steps - PMM Hive
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  • 4 minute read

How to Develop Buyer Personas in Four Easy Steps

Buyer personas are fictional, but well researched, representations of your ideal customers that can help inform marketing, product,…
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FFundamentals
Product Marketing: How to Build a Base of Influence
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  • 4 minute read

How to Build a Base of Influence for Product Marketing

The Product Marketing Conundrum Product Marketing can play a major strategic role within any organization, and it can…
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FFundamentals
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  • 5 minute read

Product Marketing FAQ: And how you can answer them.

“Wait, what is it that you do again?”“So, are you part of the product team or marketing?”“Is there…
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FFundamentals
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  • 5 minute read

What Is a Product?

A product is an arbitrary line drawn around intellectual property for the purposes of communication and monetization.  The…
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FFundamentals
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  • 4 minute read

What Is Product Marketing Exactly?

An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look…
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Recent Posts
  • The Win/Loss Interview – Getting the Right Data
  • 2023 Global Perspective on Product Marketing Priorities
  • How To Quickly And Affordably Get Customer Insights
  • Getting Started With a Win/Loss Analysis
  • Don’t Be the Misunderstood Product Marketer
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