A Product Marketer’s Journey in An IPO-Bound Company
Navigating the transition from a private company to a publicly traded company is a pivotal and exciting moment…
B2B Tech Partnership Go-To-Market Strategy
A well-crafted partnership go-to-market strategy can be a game-changer. By leveraging strategic alliances, technology providers can enhance their…
Both sides of the mirror: Product Marketing and Analyst Relations
I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
Building an Effective Sales Enablement Strategy
When I talk with product marketing leaders, the topic of conversation often turns back to enabling sales and…
Global Perspective on Product Marketing Priorities
Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023. …
Don’t Be the Misunderstood Product Marketer
In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
Checklist: Going from a single product to a portfolio
Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
How to Influence and Communicate Your Product Roadmap
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing…
Agile Marketing: Lessons from Atlassian’s Kelly Drozd
Kelly Drozd joined PMM Hive very early on when the community was first founded. Having worked in various…
How to Build Better Product Messaging with Cross-Functional Collaboration: Lessons from Johannah Gay
Johannah Gay is a seasoned B2B marketing manager with over two decades of professional experience. She has held…