Both sides of the mirror: Product Marketing and Analyst Relations
I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
Don’t Be the Misunderstood Product Marketer
In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
Be a Data-Informed Product Marketing Manager
Data-Informed Product Marketing In practical terms, this is the optimization of product marketing efforts based on customer data.…
How to Break into Product Marketing without Experience or a Network
Five months ago I realised that Product Marketing was the career path for me. And it was both…
SAIL Framework to Ace Your Next Product Marketing Job Interview
Behavioral Interview Questions in Product Marketing Job Interview A common type of interview question in a product marketing job interview…
PMM Hive Talk with Maria Ross: The Empathy Edge
In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin…
PMM Hive Talk with Jon Baer: Decoding Silicon Valley
When we are not dealing with a global pandemic, Jon Baer, co-author of “Decoding Silicon Valley: the insider’s…
Three Steps to Land Your First Product Marketing Manager Job
I’ve been reading some impressive stories about people who managed to land their dream PM or PMM internships…
From PMM Hive to Product Buds: Here’s a Little Gift.
Dear Product Buds, We appreciate the support and encouragement you give to aspiring product managers and product marketing…
PMM Hive Talk with John Kreisa: Product Marketing Career Roadmap
In this informal PMM Hive Talk, John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of…