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Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. 

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Browsing Category

Leadership

11 posts

If your New Year’s resolutions include “leadership – get better at it”, you are at the right place. Product marketing is not an easy job, it requires some art of leadership to translate collaborative goals into reality. Here are some little tips that will make your job easier.

FFundamentals
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  • 7 minute read

Both sides of the mirror: Product Marketing and Analyst Relations

I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
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LLeadership
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  • 4 minute read

Don’t Be the Misunderstood Product Marketer

In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
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LLeadership
Be a Data-Informed Product Marketing Manager - Favour Okoro PMM Hive
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  • 4 minute read

Be a Data-Informed Product Marketing Manager

Data-Informed Product Marketing  In practical terms, this is the optimization of product marketing efforts based on customer data.…
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LLeadership
PMM Hive How to Break into Product Marketing without Experience or a Network Felicity Coghlan
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  • 11 minute read

How to Break into Product Marketing without Experience or a Network

Five months ago I realised that Product Marketing was the career path for me. And it was both…
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LLeadership
SAIL Framework to Ace your Next PMM Job Interview by Phyllis Njoroge
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  • 6 minute read

SAIL Framework to Ace Your Next Product Marketing Job Interview

Behavioral Interview Questions in Product Marketing Job Interview A common type of interview question in a product marketing job interview…
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LLeadership
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  • 2 minute read

PMM Hive Talk with Maria Ross: The Empathy Edge

In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin…
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LLeadership
Read Now
  • 2 minute read

PMM Hive Talk with Jon Baer: Decoding Silicon Valley

When we are not dealing with a global pandemic, Jon Baer, co-author of “Decoding Silicon Valley: the insider’s…
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LLeadership
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  • 4 minute read

Three Steps to Land Your First Product Marketing Manager Job

I’ve been reading some impressive stories about people who managed to land their dream PM or PMM internships…
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LLeadership
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  • 1 minute read

From PMM Hive to Product Buds: Here’s a Little Gift.

Dear Product Buds, We appreciate the support and encouragement you give to aspiring product managers and product marketing…
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LLeadership
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  • 1 minute read

PMM Hive Talk with John Kreisa: Product Marketing Career Roadmap

In this informal PMM Hive Talk, John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of…
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Work with us

Product Marketing Hive is supported by Product Marketing Edge, a technology product marketing consulting firm.

Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. 

Join Free
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