Both sides of the mirror: Product Marketing and Analyst Relations
I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
Browsing Category
If your New Year’s resolutions include “leadership – get better at it”, you are at the right place. Product marketing is not an easy job, it requires some art of leadership to translate collaborative goals into reality. Here are some little tips that will make your job easier.