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Must Read

10 posts

What should I read next to gain some inspiration? With so many titles to choose from, which ones should you prioritize? Don’t worry, PMM Hive curated some insightful articles and business books that can help entrepreneurs and leaders at all stages of their careers. We put “Must Read” stickers on the best ones.

SStrategy
the cold market marketing strategy selling in cold market Differentiation vs Value.png
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  • 4 minute read

Cold Market Marketing Strategy: Differentiation vs. Value

We all know what a competitive market is. Various hot market examples are used to demonstrate successful use…
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SStrategy
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  • 5 minute read

The Second Product Problem: And how to create a successful second product

I’ve come across some very successful companies that have had a tough time coming up with a second…
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MMust Read
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  • 4 minute read

Go to Team Before Go to Market: Get your teams ready for product releases

You pulled off a big bang release for your company’s new product. Everything went on as planned. And it also…
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MMust Read
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  • 5 minute read

A Step by Step Guide to Product Release Plan

“Are the slides for the release ready?”“Can we create big noise with analysts and media about our upcoming…
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RReviews
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  • 2 minute read

Book Review: The Psychology of Price

Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…
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PPositioning
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  • 3 minute read

Positioning Done Right: Are You Marketing Your Competitor’s Product?

Your messaging and positioning may include generic category-level benefits and your specific product differentiators. The right dose between…
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SStrategy
Cold Market Marketing Strategy Hot Market Marketing Strategy
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  • 2 minute read

PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets

Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How…
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RReviews
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  • 2 minute read

Book Review: The Brand Flip

Branding is closely related to product positioning, especially for technology companies that have one or a handful of…
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LLeadership
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  • 3 minute read

Product Marketing Managers Report to Product or Marketing?

Often people ask where product marketing should report. Should the product marketing managers report to the product organization…
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FFundamentals
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  • 4 minute read

What Is Product Marketing Exactly?

An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look…
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