Book Review: OutPosition
Most positioning discussions eventually focus on messaging. How do we describe our value? How do we differentiate? What’s…
The PMM Operating System: Building Frameworks That Scale
Being a PMM, especially when managing multiple products or being the only PMM in your organisation, can be…
The PM-PMM Mindset Shift: Two Roles, Two Realities
Most people think Product Manager and Product Marketing Manager are just different job titles. They’re not. They’re different…
Write Value Propositions That Actually Convert
Build your first Value Proposition Agent Writing a great value proposition shouldn’t be this hard. But it is.…
Ring of Fire: Burnout and the Product Marketing Managers
As a product marketing manager (PMM), you’re no stranger to being in the hot seat. Operating at the…
Go-to-Market Strategy for Open Source Products
We, product marketers, are wired to drive product adoption and pipeline through understanding the needs of our prospects.…
From Road Bike to Product Marketing: Lessons for Solo Riders
Being a solo Product Marketing Manager can feel like a solitary journey. But, this is a common scenario…
5 Tips to Elevate Your Product Marketing Career
Taking your product marketing career to the next level is about more than just knowing product marketing inside…
How Industry Analysts Can Help You Land Your Next Promotion as a PMM
Product Marketing Managers (PMMs) are closer to Analyst Relations (AR) than many might think. In companies with lean…
Product Marketing’s Ideal Customer Profile Field Guide
An ideal customer profile (ICP) is really important to your go-to market strategy. It requires defining, finding and…