Getting Started With a Win/Loss Analysis
This is the first part of a three-part series that explores how to plan and implement one of…
Cold Market Marketing Strategy: Differentiation vs. Value
We all know what a competitive market is. Various hot market examples are used to demonstrate successful use…
The Second Product Problem: And how to create a successful second product
I’ve come across some very successful companies that have had a tough time coming up with a second…
Go to Team Before Go to Market: Get your teams ready for product releases
You pulled off a big bang release for your company’s new product. Everything went on as planned. And it also…
A Step by Step Guide to Product Release Plan
“Are the slides for the release ready?”“Can we create big noise with analysts and media about our upcoming…
Book Review: The Psychology of Price
Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…
Positioning Done Right: Are You Marketing Your Competitor’s Product?
Your messaging and positioning may include generic category-level benefits and your specific product differentiators. The right dose between…
PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How…
Book Review: The Brand Flip
Branding is closely related to product positioning, especially for technology companies that have one or a handful of…
Product Marketing Managers Report to Product or Marketing?
Often people ask where product marketing should report. Should the product marketing managers report to the product organization…