Cold Market Marketing Strategy: Differentiation vs. Value
We all know what a competitive market is. Various hot market examples are used to demonstrate successful use…
The Second Product Problem: And how to create a successful second product
I’ve come across some very successful companies that have had a tough time coming up with a second…
Go to Team Before Go to Market: Get your teams ready for product releases
You pulled off a big bang release for your company’s new product. Everything went on as planned. And it also…
A Step by Step Guide to Product Release Plan
“Are the slides for the release ready?”“Can we create big noise with analysts and media about our upcoming…
Book Review: The Psychology of Price
Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…
Positioning Done Right: Are You Marketing Your Competitor’s Product?
Your messaging and positioning may include generic category-level benefits and your specific product differentiators. The right dose between…
PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How…
Book Review: The Brand Flip
Branding is closely related to product positioning, especially for technology companies that have one or a handful of…
Product Marketing Managers Report to Product or Marketing?
Often people ask where product marketing should report. Should the product marketing managers report to the product organization…
What Is Product Marketing Exactly?
An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look…