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PMM Hive Talk

7 posts

PMM Hive Talk is a series of exclusive Live events brought to you by Product Marketing Hive, a global community with an intellectual center of gravity in Silicon Valley. We will be interviewing product marketing thought leaders, marketing, and product legends. Podcast “This is Product Marketing” is available too.

PPMM Hive Talk
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  • 3 minute read

2023 Global Perspective on Product Marketing Priorities

Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023.  …
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LLeadership
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  • 2 minute read

PMM Hive Talk with Maria Ross: The Empathy Edge

In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin…
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LLeadership
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  • 2 minute read

PMM Hive Talk with Jon Baer: Decoding Silicon Valley

When we are not dealing with a global pandemic, Jon Baer, co-author of “Decoding Silicon Valley: the insider’s…
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SStrategy
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  • 2 minute read

PMM Hive Talk: People Hire Your Product to Get a Job Done

Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
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SStrategy
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  • 2 minute read

PMM Hive Talk with Bruno Aziza

Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
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LLeadership
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  • 1 minute read

PMM Hive Talk with John Kreisa: Product Marketing Career Roadmap

In this informal PMM Hive Talk, John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of…
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SStrategy
Cold Market Marketing Strategy Hot Market Marketing Strategy
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  • 2 minute read

PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets

Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How…
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