LLeadership Read More 2 minute read PMM Hive Talk with Maria Ross: The Empathy Edge In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin… Read More
LLeadership Read More 2 minute read PMM Hive Talk with Jon Baer: Does Silicon Valley Still Exist, Is It Still Relevant? When we are not dealing with a global pandemic, Jon Baer, co-author of “Decoding Silicon Valley: the insider’s… Read More
SStrategy Read More 2 minute read PMM Hive Talk: People Hire Your Product to Get a Job Done Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against… Read More
SStrategy Read More 2 minute read PMM Hive Talk with Bruno Aziza Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they… Read More
LLeadership Read More 1 minute read PMM Hive Talk with John Kreisa: Product Marketing Career Roadmap In this informal PMM Hive Talk, John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of… Read More
SStrategy Read More 2 minute read PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How… Read More