Browsing Category

Positioning

3 posts

What sets your business apart from competitors? Successful companies have one crucial thing in common: clear and compelling positioning. Positioning tells customers more than a catchy tagline or a flashy logo; it is the emotional bond that you establish with prospects and customers and the value that your products and business offer to your customers. Be sure to take our free online training course “Positioning for Advantage” to learn more.

Read Now

3 minute read

Positioning Done Right: Are You Marketing Your Competitor’s Product?

Your messaging and positioning may include generic category-level benefits and your specific product differentiators. The right dose between…

Read Now

2 minute read

Does Apple Have Too Many Branded Features?

Dave Kellogg just published Branded Features: Resist the Temptation, a Kellblog post all product marketers should read. “Software…

Read Now

2 minute read

Positioning Strategy: Don’t create a category

Now and then, I see some marketing firm, writer, or consultant advocating for or celebrating creating a category…