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Browsing Category

Pricing & Packaging

4 posts

Learn how to develop pricing strategies, optimize packaging, and communicate value effectively. Explore practical frameworks, pricing research, competitive considerations, and real-world lessons from product marketing practitioners.

PPricing & Packaging
Pricing and Packaging Strategy for Early-stage Startups
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  • 12 minute read

Pricing and Packaging Strategy for Early-stage Startups

Most early-stage startups spend more time scrolling on social media in a single week than they do on…
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PPMM Hive Talk
Pricing and Packaging Strategy Lessons from Laura Smous
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  • 2 minute read

Pricing and Packaging Strategy Lessons from Laura Smous

Laura Smous is currently the Senior Director of Product Marketing at Verblio. Laura has worked at startups of…
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PPricing & Packaging
PMM Hive - DIY Packaging and Pricing Guide Laura Smous
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  • 8 minute read

DIY Packaging and Pricing Guide

Tapping into monetization strategy as a lever for growth All companies that sell a product or service must…
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RReviews
Book Review: The Psychology of Price
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  • 2 minute read

Book Review: The Psychology of Price

Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…
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