Making an Impact Fast as a New Product Marketing Hire
Editor’s note: Starting your first Product Marketing Manager role can feel overwhelming. Every company defines product marketing differently,…
A Product Marketer’s Journey in An IPO-Bound Company
Navigating the transition from a private company to a publicly traded company is a pivotal and exciting moment…
How Industry Analysts Can Help You Land Your Next Promotion as a PMM
Product Marketing Managers (PMMs) are closer to Analyst Relations (AR) than many might think. In companies with lean…
How to Break Into Product Marketing: 10 Expert Opinions
Six months ago, I heard about product marketing from a friend. This was surprising because I had been…
Both sides of the mirror: Product Marketing and Analyst Relations
I’ve had the unique career experience of having been both an industry analyst (with Forrester Research) and a…
Brand Marketing and Product Marketing: The Differences and The Relationship
You may have heard the terms “product marketing” and “brand marketing” thrown around often, sometimes with excitement, sometimes…
Product Marketing Skills
In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing…
Don’t Be the Misunderstood Product Marketer
In today’s competitive environment, every company faces the pressing question: How do we give our products the best…
10 Mistakes To Avoid as the First Product Marketer in a Company
There are a lot of great articles on the internet that talk about what not to do as…
Transitioning from Growth Marketing to Product Marketing
In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton…