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Browsing Category

Strategy

9 posts

How do you take your products to markets across multiple channels or navigate the complexities of running a multi-product business? How do you develop a roadmap that balances technical debt with innovation? We are here to give you valuable insights that will inspire you and your business.

SStrategy
Checklist of Going from a single product to a portfolio Axel Kirstetter
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  • 6 minute read

Checklist: Going from a single product to a portfolio

Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
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SStrategy
PMM Hive - A Guide to Minimum Valuable Product
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  • 7 minute read

A Guide to Minimum Valuable Products

When crafting products, iteration speed matters because the faster you improve, the more quickly you capture market share.…
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SStrategy
PMM Hive - DIY Packaging and Pricing Guide Laura Smous
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  • 9 minute read

DIY Packaging and Pricing Guide

Tapping into monetization strategy as a lever for growth All companies that sell a product or service must…
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SStrategy
the cold market marketing strategy selling in cold market Differentiation vs Value.png
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  • 4 minute read

Cold Market Marketing Strategy: Differentiation vs. Value

We all know what a competitive market is. Various hot market examples are used to demonstrate successful use…
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SStrategy
Hot Markets Tips Dave Kellogg Marketing
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  • 3 minute read

Hot Markets Dos and Don’ts from Dave Kellogg

Market temperature can be confusing to some but is vital to understand in order to strategize accordingly for…
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SStrategy
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  • 5 minute read

The Second Product Problem: And how to create a successful second product

I’ve come across some very successful companies that have had a tough time coming up with a second…
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SStrategy
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  • 2 minute read

PMM Hive Talk: People Hire Your Product to Get a Job Done

Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
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SStrategy
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  • 2 minute read

PMM Hive Talk with Bruno Aziza

Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
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SStrategy
Cold Market Marketing Strategy Hot Market Marketing Strategy
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  • 2 minute read

PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets

Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How…
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