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Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. 

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Browsing Category

Strategy

11 posts

How do you take your products to markets across multiple channels or navigate the complexities of running a multi-product business? How do you develop a roadmap that balances technical debt with innovation? We are here to give you valuable insights that will inspire you and your business.

SStrategy
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  • 5 minute read

Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit

There’s a growing wave of interest in defining how well a product serves its market. We’ll ask: what’s…
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SStrategy
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  • 10 minute read

Building an Effective Sales Enablement Strategy

When I talk with product marketing leaders, the topic of conversation often turns back to enabling sales and…
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SStrategy
Checklist of Going from a single product to a portfolio Axel Kirstetter
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  • 6 minute read

Checklist: Going from a single product to a portfolio

Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
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SStrategy
PMM Hive - A Guide to Minimum Valuable Product
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  • 7 minute read

A Guide to Minimum Valuable Products

When crafting products, iteration speed matters because the faster you improve, the more quickly you capture market share.…
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SStrategy
PMM Hive - DIY Packaging and Pricing Guide Laura Smous
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  • 9 minute read

DIY Packaging and Pricing Guide

Tapping into monetization strategy as a lever for growth All companies that sell a product or service must…
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SStrategy
the cold market marketing strategy selling in cold market Differentiation vs Value.png
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  • 4 minute read

Cold Market Marketing Strategy: Differentiation vs. Value

We all know what a competitive market is. Various hot market examples are used to demonstrate successful use…
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SStrategy
Hot Markets Tips Dave Kellogg Marketing
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  • 3 minute read

Hot Markets Dos and Don’ts from Dave Kellogg

Market temperature can be confusing to some but is vital to understand in order to strategize accordingly for…
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SStrategy
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  • 5 minute read

The Second Product Problem: And how to create a successful second product

I’ve come across some very successful companies that have had a tough time coming up with a second…
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SStrategy
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  • 2 minute read

PMM Hive Talk: People Hire Your Product to Get a Job Done

Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
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SStrategy
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  • 2 minute read

PMM Hive Talk with Bruno Aziza

Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
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Work with us

Product Marketing Hive is supported by Product Marketing Edge, a technology product marketing consulting firm.

Please contact us if you would like to work with Louise Liu and Crispin Read. Our services include product and service positioning, messaging, and competitive enablement. 

Join Free
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Recent Posts
  • Boosting Business Growth: The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit
  • A Deceptively Simple Checklist To Help With Something Really Hard
  • How to Start Your First Efficient Competitive Intelligence Program
  • Both sides of the mirror: Product Marketing and Analyst Relations
  • Brand Marketing and Product Marketing: The Differences and The Relationship
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