Checklist: Going from a single product to a portfolio
Louise and I recently discussed the topic of evolving from one offering to multiple on the Product Marketing…
A Guide to Minimum Valuable Products
When crafting products, iteration speed matters because the faster you improve, the more quickly you capture market share.…
DIY Packaging and Pricing Guide
Tapping into monetization strategy as a lever for growth All companies that sell a product or service must…
Cold Market Marketing Strategy: Differentiation vs. Value
We all know what a competitive market is. Various hot market examples are used to demonstrate successful use…
Hot Markets Dos and Don’ts from Dave Kellogg
Market temperature can be confusing to some but is vital to understand in order to strategize accordingly for…
The Second Product Problem: And how to create a successful second product
I’ve come across some very successful companies that have had a tough time coming up with a second…
PMM Hive Talk: People Hire Your Product to Get a Job Done
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
PMM Hive Talk with Bruno Aziza
Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How…