Book Review: OutPosition
Most positioning discussions eventually focus on messaging. How do we describe our value? How do we differentiate? What’s…
Book Review: The Empathy Edge
Maria Ross is a brand strategist and author who, for many years, has taken a deep interest in…
Book Review: Decoding Silicon Valley
Many entrepreneurs from all over the world are fascinated with Silicon Valley. “Decoding Silicon Valley” by Jonathan Baer…
Book Review: The Psychology of Price
Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work…
Book Review: The Brand Flip
Branding is closely related to product positioning, especially for technology companies that have one or a handful of…