How To Drive Product Success Beyond the Launch Day
In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on…
B2B Tech Partnership Go-To-Market Strategy
A well-crafted partnership go-to-market strategy can be a game-changer. By leveraging strategic alliances, technology providers can enhance their…
A Deceptively Simple Checklist To Help With Something Really Hard
Coming up with a compelling story is hard. And creating a great deck can be so intimidating. So,…
How to Start Your First Efficient Competitive Intelligence Program
Contrary to what many believe, establishing an effective competitive intelligence (CI) program is not just a luxury, but…
Building an Effective Sales Enablement Strategy
When I talk with product marketing leaders, the topic of conversation often turns back to enabling sales and…
Product Release Process at Roku
In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his…
Getting Started With a Win/Loss Analysis
This is the first part of a three-part series that explores how to plan and implement one of…
What Happens After the Product Launch
In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise…
How Can Product Marketers Excel at Competitive Intelligence
Product marketing and competitive intelligence are closely intertwined disciplines. In this episode, Crispin Read and Adam Houghton, Vice…
Why Product Marketers Should Influence the Product Roadmap : Lessons from Anita Raj
Anita Raj is a seasoned B2B marketer with a background in engineering, and over a decade of marketing…