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Browsing Category

Strategy

4 posts

How do you take your products to markets across multiple channels or navigate the complexities of running a multi-product business? How do you develop a roadmap that balances technical debt with innovation? We are here to give you valuable insights that will inspire you and your business.

SStrategy
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  • 2 minute read

PMM Hive Talk: People Hire Your Product to Get a Job Done

Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review and, most recently, in “Competing Against…
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SStrategy
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  • 2 minute read

PMM Hive Talk with Bruno Aziza

Successful B2B technology companies often start with simple product portfolios, a clear mission, and passionate customers. As they…
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SStrategy
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  • 2 minute read

PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets

Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How…
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SStrategy
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  • 5 minute read

The second product problem: Doing The Right Thing

I’ve come across some very successful companies that have had a tough time coming up with a second…
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