PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets

To access this 60-minute director cut version, please Login or Become a Member. Membership is Free. 

 

This 60-minute director’s cut version of PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets is our gift for the many diehard Kellogg fans. 

In addition to what he covered in our Live event, here’s what new:

  • Dave has been sharing his thoughts on his website, Kellblog.com, so where does the name “Kellblog” come from?
  • Dave often describes himself as a reductionist. What is a reductionist? 
  • Additional thoughts on how to approach a hot market.
  • Why is Dave such a big believer in agenda-based messaging?
  • How to win an axe battle, the differentiation?
  • What do you do if you are a startup in a cold market?
  • Is it possible to predict or even design your way into a hot market?

The 35-minute recording from the live event is available here.