- Jun 29 2021
- 3:00 pm - 4:00 pm
A Conversation with Andrea Fryrear: The key to unlocking marketing agility
Join Kelly Drozd, product marketer at Atlassian on Tuesday, June 29th, at 3 pm PST for a conversation with Andrea Fryrear, the world’s leading authority on agile marketing.
RSVP Link: https://www.linkedin.com/events/aconversationwithandreafryrear-6811015036195229696/
What will be covered
- Unpacking how agile has become the new standard in marketing
- Discussing what other parts of the business are quickly following in their footsteps.
- Sharing tips on where to begin, which pitfalls to avoid, and the red flags you need to start paying attention to so you can get the most out of agile marketing.
Meet the expert
Andrea is a co-founder of AgileSherpas and oversees training, coaching, and consulting efforts for enterprise Agile marketing transformations. Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. She is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer.