- Jun 03 2021
- 10:00 am - 11:00 am
Klue Webinar: How to Differentiate in Competitive Markets
What makes you different than your competition?
Product marketers are tasked with strategically positioning themselves against competitors, but that’s easier said than done. Without laser focused messages and concrete proof points to back them up – we often get stuck in the dreaded feature/function comparison.
In this webinar Crispin Read founder of PMM Hive and CEO of Product Marketing Edge introduces how to use the Positioning for Advantage framework to position your product using competitive differentiation.
Here’s what we’ll cover
- How to create a clear positioning statement with supporting messaging
- When to use educational and differentiating messages
- How to build an advantage-based messaging tree in your workspace
Crispin Read is the founder of Product Marketing Hive, and CEO of Product Marketing Edge.
Crispin founded PMM Hive to promote free sharing of product marketing knowledge and the recognition of product marketing. PMM Hive offers training, playbooks, templates, articles and a vibrant Slack community. There is no paid membership. Everything is free.
Product Marketing Edge helps select technology companies build and advance their product marketing capability through consulting, mentoring and training.