PMM Hive Talk: Marketing in Hot and Cold Markets
Dave Kellogg and Crispin Read will discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? As Dave likes to say, “If you have to wonder whether you are in a hot market, you’re not”.
They will talk more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios.
Who Should Attend?
Product marketers, technology marketers and executives
How Do I Join?
Everyone is welcome! If you are a member at PMM Hive, after logging in, click “Register” button at the top on the page to continue.
Registration for this event is open to members only at this point. PMM Hive membership is free. Join free here.
When and Where Is This Event?
This event will be held online via Zoom meeting. We will send you an email with an access link for you to join 24 hours before event starts. This event begins at 9:00 am PST on Wednesday, July 8th, 2020.
Meet the Host
Crispin Read, founder at PMM Hive.
Meet the Guest
Dave Kellogg is a consultant, independent director, advisor and blogger focused on enterprise software startups. He brings a unique perspective to startup challenges having 10 years experience at each of the CEO, CMO and independent director levels across 10+ companies ranging in size from zero to over $1B in revenues. He currently sits on the boards of Alation, Nuxeo and Profisee.
Prior roles include CEO of Host Analytics, SVP/GM of Service Cloud at Salesforce and CEO of MarkLogic. Dave loves disruption, startups and Silicon Valley. He periodically speaks to strategy and entrepreneurship classes at the Haas School of Business (UC Berkeley) and Hautes Etudes Commerciales de Paris (HEC).