John Zilch is an experienced Product leader and adjunct professor at Providence College. John currently leads the mobile engagement product team at Upland Software, focused on building a world class platform to help marketers engage with their audience.
John is also the co-founder of Launch Day, a launch orchestration platform which launched in April 2021. Launch Day is built for product marketers to support successful GTM activity, from planning through execution.
Achieving a Successful Product Launch
Having spent most of his career in Product, John has worn many hats on many product launches. The successful launches he has been a part of had the same three things in common: Alignment around goals, superior communication and positivity. When a team is communicating clearly, focused on the same goals and excited around the offering, the energy of the team will propel the launch to incredible heights and success.
As a member of our community, John has been featured on PMM Hive’s This is Product Marketing podcast, where he talks about how to successfully organize a product launch and the importance of celebrating that success.
Regarding work, I like to ask ‘What will we remember about this effort in five years?’
Most likely, we won’t remember stressing about a to-do list. We won’t remember making a date. We’re going to remember achieving a goal as a team, building something really great and hearing our customers embrace the effort.
So I like to lean into that with the launch teams I’m part of. I look to build moments we’ll celebrate in five years.
This is Product Marketing Episode 13: John Zilch – Achieving a Successful Product Launch
About John Zilch
John Zilch, is the cofounder of Launch Day, a launch orchestration platform just launched this past month and a longtime Product leader for various SaaS companies.
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