In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin Read discuss empathy and how to harness the value of compassion as an engine for business success. What does it mean for a brand to be empathetic, and how do you build an authentic, empathetic brand? And for product marketers, what does empathy look like in product and services marketing and messaging?
The Empathy Edge
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Who should watch?
Product marketers, technology marketers and executives
Meet the host
Crispin Read, founder at PMM Hive.
Meet the guest
Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories to better connect with customers. Her past clients are across industries and non-profits and include Microsoft, Alteryx, Talemetry, ContentSquare, and Dropbox. Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP) and other startups and technology leaders, before starting her own business.
Maria is the author of several books, including Branding Basics for Small Business and her newest book is The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success. It was named a top book redefining leadership by Forbes and one of CEO Magazine’s most inspirational business books. Maria also hosts The Empathy Edge Podcast. She understands the power of empathy on the brand and personal levels: In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain. Maria has spoken to audiences ranging from The New York Times to Salesforce to BlogHer and has appeared in numerous media outlets, including MSNBC, NPR, ABC News, Forbes.com and Entrepreneur. She writes for many outlets, including columns on Entrepreneur.com and Huffington Post. Maria lives in the San Francisco Bay Area with her husband, young son, and precocious mutt.
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