PMM Hive Free Templates
Stop reinventing the wheel. Download our proven templates and get a headstart.
Free product marketing templates, frameworks, playbooks, and worksheets created by PMM Hive members.
Whether you’re developing positioning, planning a launch, building a competitive intelligence program, creating sales enablement materials, or preparing for your next PMM role, these resources can help you work faster and avoid starting from scratch.
All templates are free and contributed by experienced product marketers in the spirit of paying it forward.
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Product Launch & Go-to-Market
The Complete Internal Enablement Toolkit
Download the Internal Enablement Toolkit for product marketers to help teams plan, prioritize, and execute effective launch enablement.
Created by Abhishek Srivastava
Product Release Core Activities Planning Template
A product launch planning template that outlines key activities, timelines, and dependencies required for successful product releases.
Created by Anita Raj
Product Release Go-to-Team Checklist Kit
A practical release readiness checklist that helps product, marketing, sales, and customer-facing teams stay aligned before launch.
Created by Anita Raj
International Product Launch Cheat Sheet
A product launch template designed to help teams coordinate international launches, avoid common pitfalls, and improve launch readiness across regions.
Created by Bianca Galan
Positioning & Messaging
Product Value Proposition and Messaging Worksheet
One worksheet to capture who you serve, the problems you solve, and how you say it — so positioning is a decision your whole team can point to, not a paragraph someone rewrites every quarter.
Created by Gerardo A. Dada
Checklist: How to Build A Killer Story
A storytelling framework to help you craft compelling narratives that resonate with customers, prospects, and internal stakeholders.
Created by Julien Sauvage
Brand Positioning Questionnaire
Use this questionnaire to gather the customer, market, and competitive insights needed to develop stronger product positioning.
Created by Ashley Wilson
Customer & Market Research
The ICP Customer Questionnaire
Use this questionnaire during customer interviews to identify common characteristics, buying patterns, challenges, and success factors across your most valuable customers.
Created by Matt Mehus
Competitive Intelligence
6 Convincing Points to Present When Pitching a Competitive Program
Use this competitive intelligence presentation template to build support, secure stakeholder buy-in, and launch a competitive intelligence program.
Created by Dejan Gajsek
Win/Loss Interview Toolkit
A companion resource to Anita Raj's win/loss analysis series, featuring interview planning guidance, sample size recommendations, and the five core questions every PMM should ask.
Created by Anita Raj
Pricing & Packaging
Pricing and Packaging Template for Early-Stage B2B SaaS Startups
A step-by-step framework for developing a pricing and packaging strategy that helps B2B SaaS companies structure offers, define tiers, and communicate value effectively.
Created by Jonathan Pipek
Product Packaging and Pricing Value Matrix
A pricing strategy tool that helps product marketers map customer value, differentiate offers, and build more effective pricing structures.
Created by Laura Smous
Product Marketing Career Development
PMM Experience/Responsibility Map Canvas
A product marketing career planning template that helps PMMs assess responsibilities, identify skill gaps, and plan professional growth.
Created by Felicity Coghlan
SAIL Framework Template
A structured interview preparation framework designed to help product marketers communicate their experience and achievements more effectively.
Created by Phyllis Njoroge
Product Marketing Leadership
The Working PMM OS
A practical product marketing operating system designed to help PMMs manage priorities, coordinate cross-functional work, and stay focused on high-impact activities.
Created by Temitope Adelanwa
Building a Base of Influence for Product Marketing
A product marketing leadership resource focused on stakeholder management, organizational influence, and increasing the impact of product marketing.
Created by Brian Martell