Positioning for Advantage Template

Positioning for Advantage Template is a template for positioning and messaging using the Positioning for Advantage framework.

You can use this document to capture the messaging and positioning that you create for your product. This template does not offer a full explanation of the framework. We assume that you already know how to use it and provide a few reference notes.

For a complete explanation of Positioning for Advantage, see the PMM Hive Essentials- Positioning for Advantage Playbook   and the free training on Positioning for Advantage.