PMM Hive Essentials

Breaking into Product Marketing without Experience or Networking

Product Marketing Experience Responsibility Map Canvas

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Approach the task of applying for a new job as you would any other product marketing project. Except you are the product, and potential employers are your customer.

When you think of it this way, you’ll unlock a whole world of tactics and strategies that will help you get through to the right customers (employers), in the right place, at the right time – just like any great marketer.

Using this editable template to help you identify your relevant skills from prior experiences, and map out yours skills. Back it up with examples, against a real-life job description.

Having this prep work done before the application will also carry you through first, second, third stage interviews – combined with the SAIL framework of course! 

For more information see How to Break into Product Marketing without Experience or a Network.

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Product Marketing Experience/Responsibility Canvas

Editable pdf document to help you break into product marketing. 1 page.

Product Marketing Experience Responsibility Map Canvas Break into Product Marketing without Experience or a Network