Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
Master Positioning. Create Advantage.
Learn the fundamentals of product marketing, positioning, market strategy, and customer insights. Featuring Dave Kellogg, John Kreisa, and practical resources to help product marketers create competitive advantage.
Have a product marketing story to share? Learn how to contribute here.
🥂 What’s a marketer’s favorite drink?
Brand-y
PMM Hive Talk with Dave Kellogg: Marketing in Hot and Cold Markets
The lengendary Dave Kellogg and Crispin Read discussed the differences in marketing approaches for hot markets vs. cold markets.
How do you know if you are in a hot market? They talked more about how to know what kind of market you are in and how to approach positioning, messaging and branding in these very different scenarios.
Watch recording"The ability to learn faster from customers is the essential competitive advantage that startups must possess."
What is product marketing?
An internet search for “what is product marketing?” returns an underwhelming series of Venn diagrams that all look like this.
It is not the Venn diagrams that you see everywhere. Product marketing is the business of product management. It is the subset of product management that is most concerned with the commercial success of a product rather than its construction.
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