Product Marketing Newsletter
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Understanding Why Customers Buy
Explore Jobs-to-Be-Done, pricing psychology, customer value, and buying behavior. Learn how product marketers can better understand customer decisions and create more effective go-to-market strategies.
Have a product marketing story to share? Learn how to contribute here.
💃🏻 Why did the marketer get fired as a tap dancer?
She wanted to get paid per click.
Since Clayton Christensen popularized Jobs to be Done in Harvard Business Review, the approach has gained an enthusiastic following. This PMM Hive Talk about JTBD will be an exploratory conversation with an experienced practitioner and member of the PMM Hive community, Georgia Diaconescu.
When we are not dealing with a global pandemic, Jonathan Baer, co-author of "Decoding Silicon Valley: the insider's guide," travels to all corners of the world to teach, mentor, and advise early-stage companies. Entrepreneurs worldwide can benefit from Jon's thoughts on innovation, entrepreneurship, and venture capital. We are grateful that Jon kindly agreed to share his experience and expertise with the PMM Hive community.
Book Review: Decoding Silicon Valley
Many entrepreneurs from all over the world are fascinated with Silicon Valley. "Decoding Silicon Valley" by Jonathan Baer and Michelle Messina is a book that covers its infrastructure, culture, and mindset. It is useful for both American and non-American readers.
Especially useful for overseas entrepreneurs, the authors clarify the communication style and behaviors that the local community expects and are effective. The book also sets reasonable expectations for what visitors to Silicon Valley can achieve, and it discusses the conditions for a successful business move to Silicon Valley.
Read moreProduct Marketing Hive Reading List
Reading is essential for product marketers, and the list of useful books is long. We continuously add to this reading list, occasionally publishing reviews of the most important books.
We reserve the honor of the PMM Hive Must Read badge for the very few books that we believe can help product marketers achieve PMM greatness. What are your favorite books? Join PMM Hive and let us know!
See the full list"If you show someone a high price first, their expectations about the value of a product will be shifted upwards."
Book Review: The Psychology of Price
Reading a book about pricing isn’t everyone’s idea of a good time. You might imagine that a work covering serious concepts in pricing strategy might be a little dull or unreadable.
Leigh Caldwell’s The Psychology of Price is an effortless read. It offers fascinating insights into human behavior and how it affects our perception of value and price and includes surprising anecdotes. You will learn how your social security number might influence the amount you bid for a bottle of wine, or how an overpriced bowler hat could nudge you into buying a camera.
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