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Should Product Marketing Report to Product or Marketing?
Explore the product-versus-marketing reporting debate, Jobs-to-Be-Done, brand strategy, and the launch of the This Is Product Marketing podcast.
Have a product marketing story to share? Learn how to contribute here.
🦴 Why didn’t the skeletons like their new CRM?
It was too bare-bones.
Should product marketing report to product or marketing?
Often people ask where product marketing should report. Should the function report to the product organization or marketing?
There are no absolute right answers, but there is usually a correct answer for a given company at a given moment in time. So it depends, but on what does it depend?
Read moreProduct Marketing Hive Podcast: This Is Product Marketing
We are happy to announce that our podcast is now available wherever you listen to podcasts. This is Product Marketing dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing, and product legends. And all of our PMM Hive Talks will be available as podcasts, starting with Dave Kellogg on Hot and Cold Markets.
Listen and Subscribe"In the age of easy group-forming, the basic unit of measurement is not the segment but the tribe."
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