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The Empathy Edge
Explore how empathy drives stronger brands, better customer experiences, and business success. Featuring insights from Maria Ross, The Empathy Edge, and product marketing perspectives on creating authentic customer connections.
Have a product marketing story to share? Learn how to contribute here.
⚡️ How did Yoda get his first lead?
He used sales force.
In this Live event, Maria Ross – branding expert and author of The Empathy Edge – and Crispin Read will discuss empathy and how to harness the value of compassion as an engine for business success. What does it mean for a brand to be empathetic, and how do you build an authentic, empathetic brand? And for product marketers, what does empathy look like in product and services marketing and messaging?
What Is a Product
In this episode, Crispin Read explores the most fundamental question in product marketing – what is a product? He describes how product proliferation happens, why it is damaging and how to prevent it. To learn more, please check out article “What is a product?“.
"Many companies have seen how empathy breeds loyalty and are eager to cash in on the benefits but reluctant to do the work. These folks slap a coat of faux-empathy over their true intentions and tactics, hoping that no one will notice its insincerity. But people notice."
Book Review: The Empathy Edge
Maria Ross is a brand strategist and author who, for many years, has taken a deep interest in empathy and its relation to business success. As a consultant, she has worked with well-known brands in the technology world and much smaller businesses.
The Empathy Edge shows how compassion can support or drive business success. Perhaps the book’s most fundamental message is that to appear empathetic to customers, a company needs to be empathetic.
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