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How to Differentiate in Competitive Markets
The Klue webinar recording of Crispin Read featuring the Positioning for Advantage framework, lessons from Johannah Gay, and insights from Positioning: The Battle for Your Mind.
Have a product marketing story to share? Learn how to contribute here.
Klue Webinar: How to Differentiate in Competitive Markets
Product marketers are tasked with strategically positioning themselves against competitors, but that’s easier said than done. Without laser focused messages and concrete proof points to back them up – we often get stuck in the dreaded feature/function comparison.
In this webinar Crispin Read introduces how to use the Positioning for Advantage framework to position your product using competitive differentiation.
Watch recording"The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist."
PMM Hive Featured Member: Johannah Gay
Our featured member this month is Johannah Gay, a seasoned B2B marketing manager with over two decades of professional experience. Johannah is currently Chief Marketing Office at Web Geo Services. She primarily works on marketing strategy and execution, as well as positioning and messaging development.
In this article, Johannah shares her behind the scenes story of developing positioning and messaging for product Woosmap.
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