Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
The Second Product Problem
Why do so many successful first products fail to produce successful follow-on products? Explore product portfolio strategy, multi-product growth, positioning, pricing, and lessons from product marketing leaders.
Have a product marketing story to share? Learn how to contribute here.
The Second Product Problem: And how to create a successful second product
”From what I have seen, second product problems are not the exception; they are the rule.”
Companies that have created a successful first product don't usually succeed in their second product. Crispin Read, founder of Product Marketing Hive, shares his insights on the second product problem.
Read more"Bad strategy fails to recognize or define the challenge. If you can’t define the challenge, you cannot evaluate a strategy."
Evolving From Single Product to Multi Products
Axel Kirstetter is the VP of Product Marketing at Datasite, and a well-rounded product marketer with experience evolving from a single product to multi-products.
Here are some of the topics we cover in this episode:
- why and how did the multi-product evolution happen
- the main challenges and critical considerations of the evolution
- multi-product pricing, positioning, sales enablement
- building product marketing teams from scratch
PMM Hive Featured Member: Anita Raj
Our featured member is Anita Raj, an experienced B2B marketer with an engineering background. Anita is currently the Vice President of Product Marketing at ThroughPut Inc, where she develops Go-to-Market Strategy, leads product launches, and much more. She is not afraid to take risks and break the norm, making her a unique addition to any team.
Anita is a significant contributor in product marketing communities, and is an active member of PMM Hive, where she has contributed her insights on go-to-market strategy as well as a guide to the best product release plan and a Product Marketing FAQ.
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