Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
A DIY Guide to Pricing and Packaging
Learn how to build an effective pricing and packaging strategy with this practical step-by-step guide from Laura Smous. Includes an editable template, pricing best practices, and insights from The Psychology of Price.
Have a product marketing story to share? Learn how to contribute here.
DIY Packaging and Pricing Guide
"Taking a rigorous look at your monetization strategy, whether or not you are able to invest in outside help or know how to do it perfectly today, allows you to preempt pricey mistakes and gain a competitive edge.”
All companies must make decisions about both their packaging and their pricing. Laura Smous shares this step-by-step DIY packaging and pricing guide with an editable template to help you get started.
Read more"Ultimately, every benefit is based on two fundamental emotional drives, pain and pleasure, and two fundamental material benefits, time and money."
How to Influence and Communicate Your Product Roadmap
Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing in roadmap, the why and how of influencing product roadmap. She also shares her thoughts on how to communicate your product roadmap internally and externally.
Listen nowPMM Hive Featured Member: Laura Smous
We are happy to announce Laura Smous as our featured member this time. Laura is currently the Senior Director of Product Marketing at Verblio.
Laura is a seasoned product marketer, specializing in product strategy, pricing and packaging, growth strategy, and much more. With over 20 years of SaaS experience blended with a passion for product marketing and data, Laura is a powerhouse of knowledge on the intersection of marketing and technology.
Read moreWORK WITH US
Podcast
PMM Hive Reading List
