Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
Going from a Single Product to a Portfolio
Learn how to successfully expand from a single product to a product portfolio. Explore portfolio strategy, product expansion, product-market fit, and practical advice for product marketers navigating multi-product growth.
Have a product marketing story to share? Learn how to contribute here.
Checklist: Going from a single product to a portfolio
”Being successful with one product is no guarantee of being successful with a second offering. “
Evolving from a single product offering to having multiple products is challenging. Axel Kirstetter lays out a comprehensive high-level checklist of 11 different areas that need to be thought through for product marketing managers.
Read more"For a second product, it is essential to be mindful of the capabilities of the organization you have already created. Your company is not a blank sheet of paper. "
Finding Product/Market Fit for Your MVP
Clement Kao discusses product strategy and product management. He also shares his advice on how to build an MVP, and how to find your product/market fit in different scenarios. Please check out article A Guide to Minimum Valuable Products for more in-depth tips.
Listen nowPMM Hive Featured Member: Clement Kao
We are happy to announce Clement Kao as our featured member this time. Clement is is the founder of Product Teacher and co-founder at Product Manager HQ.
Clement is passionate about product management and sharing his knowledge with aspiring product managers. He is a significant contributor in product management communities and is an active member of Product Marketing Hive.
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