Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
The SAIL Framework for Your Next PMM Interview
Prepare for your next product marketing interview with the SAIL Framework. Learn how to communicate impact, showcase your experience, and stand out in PMM and product management job interviews.
Have a product marketing story to share? Learn how to contribute here.
SAIL Framework to Ace Your Next PMM/PM Job Interview
As Phyllis Njoroge had been practicing for job interviews, she felt as if the common STAR method (Situation, Task, Action, and Result) left something to be desired in demonstrating the experience and value. As a result, she developed the SAIL framework for interview questions, with the letters being an abbreviation for Situation, Action, Impact, and Learnings.
Read more"Positioning is the single largest influence on the buying decision."
Getting Started with Account Based Marketing
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-based marketing, and how to scale your account-based marketing program.
Listen nowKlue Webinar: How to Differentiate in Competitive Markets
Product marketers are tasked with strategically positioning themselves against competitors, but that’s easier said than done. Without laser focused messages and concrete proof points to back them up – we often get stuck in the dreaded feature/function comparison.
In this webinar Crispin Read introduces how to use the Positioning for Advantage framework to position your product using competitive differentiation.
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