Product Marketing Newsletter

2023 Global Perspective on Product Marketing Priorities

Given the evolving economic and commercial situation, this live event explores global priorities for product marketing in 2023.

PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing.

Join us to understand what product marketers should expect in 2023 and how they should prioritize.

Getting Started With a Win/Loss Analysis

This is the first part of a three-part series that explores how to plan and implement one of the key tools of modern marketing success – the win/loss analysis. This article details the basics – what, why, and how of a win/loss analysis.

A Rpeatable Process for Developing Product Messaging

In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way.

Klue Webinar: How to Differentiate in Competitive Markets

Product marketers are tasked with strategically positioning themselves against competitors, but that’s easier said than done. Without laser focused messages and concrete proof points to back them up – we often get stuck in the dreaded feature/function comparison.

In this webinar Crispin Read introduces how to use the Positioning for Advantage framework to position your product using competitive differentiation.