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A Step-by-Step Guide to Win/Loss Analysis
Learn how to conduct a win/loss analysis. This step-by-step guide covers planning, customer interviews, data collection, and turning insights into better product marketing decisions.
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A Step-by-Step Guide to Win/Loss Analysis
Done right, conducting win/loss analysis is one of the most critical tasks a product marketer can perform when it comes to acquiring and retaining customers, thus growing business efficiently and effectively. In this three-part series, Anita Raj, the Vice President of Product Marketing at ThroughPut, details the basics – what, why, and how of a win/loss analysis.
- Part 1: Getting Started With a Win/Loss Analysis
- Part 2: Getting the Right Data
- Part 3: The Results
Understanding Your Customers with Customer Research
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations.
Listen nowHow to Develop Buyer Personas in Four Easy Steps
In this article, Jennifer Crawford shares a simple four-step framework for researching, validating, and documenting buyer personas. Discover how to combine customer research, internal insights, and market knowledge to build personas that align marketing, sales, product, and business teams around a deeper understanding of their customers.
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