Product Marketing Newsletter
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The Product Marketing Career Roadmap
Explore the product marketing career roadmap, from breaking into PMM and transitioning from adjacent roles to building influence, demonstrating strategic value, and succeeding as a product marketing leader.
Have a product marketing story to share? Learn how to contribute here.
Product Marketing Career Roadmap
John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of PMM Hive discuss careers in Product Marketing Management. They talk about how to get started in product marketing, what it takes to excel as a PMM, and how product marketers can advance into other roles such as product or marketing leadership.
Watch nowDon't Be the Misunderstood Product Marketer
Effective product marketing sits at the center of achieving sustained product success for every company. Yet while product marketing is one of the most crucial marketing functions, it’s also widely misunderstood. A product marketer can help influence how an organization thinks about its growth levers strategically – not just transactionally. In this article, April Rassa, product marketing consultant at Aventi Group, details three areas you can focus on to demonstrate your strategic prowess.
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