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Starting Your First Competitive Intelligence Program
Learn how to build your first competitive intelligence program, even with limited resources. Explore practical approaches to competitor research, competitive enablement, positioning, and creating a minimum viable CI program that delivers business value.
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How to Start Your First Efficient Competitive Intelligence Program
Competitive intelligence is an essential component of any business strategy, regardless of its size or industry. However, it can be challenging for organizations with limited financial resources to invest in comprehensive CI programs. Dejan Gajsek, CEO at Grow + Scale, emphasizes that even on a shoestring budget, there are still effective ways to gather competitive intelligence. In this article, Dejan shares the principles and steps that they uses at Grow and Scale to help thier clients secure their first competitive enablement victories.
Read nowAre You Marketing Your Competitor’s Product?
Successful product positioning highlights meaningful differentiation. Learn how to avoid category-level messaging, sharpen your value proposition, and stand out from competitors. In this article, Crispin Read, founder and CEO of Product Marketing Edge, discusses different positioning strategy for different players in a competitive market.
Read nowCold Market Marketing Strategy: Differentiation vs. Value
Marketing in a cold market requires a fundamentally different approach than competing in a crowded category. In this article, Emily Read explores the difference between differentiation and value, explaining why products in emerging markets must focus on educating buyers and demonstrating value rather than emphasizing competitive advantages. Drawing on insights from Dave Kellogg, she highlights how product marketers can identify customer patterns, craft compelling narratives, and position their offerings as solutions to problems buyers may not yet recognize..
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