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Leveraging Product/Market Fit
Learn how product marketers can leverage product-market fit to drive growth, scale revenue, and evolve products into platforms. Featuring insights on product-market fit, portfolio expansion, MVPs, and the challenges of launching a successful second product.
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The Strategic Product Marketer’s Guide to Leveraging Product/Market Fit
There’s a time in the product lifecycle when the product has found its target market. This is the point where product marketing can excel by identifying repeatable revenue and scaling that revenue to drive growth for the product. In this article, Dave Panek, partner at Aventi Group, examines how strategic product marketers can take a lead role in driving growth for a product that instills product/market fit.
Read nowThe Second Product Problem
Some very successful companies that have had a tough time coming up with a second successful product. The second product problems are not the exception; they are the rule. In this article, Crispin Read, founder and CEO of Product Marketing Edge, addresses the question of getting a second product out of the door that has the potential to be successful.
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