Product Marketing Newsletter
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Product Marketing Across Functions
Explore how product marketing interacts with other business functions, from analyst relations and sales enablement to brand marketing and product management. Discover practical strategies for building influence and driving cross-functional success.
Have a product marketing story to share? Learn how to contribute here.
How Industry Analysts Can Help You Land Your Next Promotion as a PMM
Product Marketing Managers are closer to Analyst Relations than many might think. In companies with lean AR programs, PMMs often take full responsibility for executing the AR strategy or occasionally briefing analysts. In larger organizations with dedicated AR managers, PMMs are essential in supporting the execution of these programs.
Terezia Batovska, an analyst relations manager at Bloomreach, believes that a strategic approach to working with industry analysts can significantly enhance your career as a PMM. In this article, she explores how you can leverage the industry analysts to become a leading expert in your market category, enhancing your value to your company and securing that next promotion.
Read nowBuilding an Effective Sales Enablement Strategy
Product marketing teams have all of the product and market knowledge that sales and customer success teams need and, in many circumstances, we also have a relationship with those teams that allows us to understand what they need and how we can help. However, sales enablement is an often overlooked strategy. It is often tacked on to product launches, tossed around like a hot potato, and generally approached as a vague tactic instead of a fully formed strategic discipline.
Megan Pratt, a fractional product marketing leader at Product Marketing House, believes it is a big mistake to overlook sales enablement strategy. She provides a comprehensive guide to how product marketing can help provide customer, market and product knowledge, to sales and customer success teams.
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