Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
Product Marketing in Hyper-Growth Companies
Learn how product marketers navigate hyper-growth environments through positioning, competitive intelligence, strategic partnerships, and balancing product-led growth with enterprise sales.
Have a product marketing story to share? Learn how to contribute here.
Behind the Scenes: A Product Marketer’s Journey in an IPO-Bound Company
Navigating the transition from a private company to a publicly traded company is a pivotal and exciting moment for any organization. It is even more so for product marketers. In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company’s transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey.
Read nowAre You Marketing Your Competitor’s Product?
Crispin Read, an expert in positioning and messaging and the founder of Product Marketing Hive, emphasizes the importance of clear and compelling positioning in marketing. He also explains how your messaging should effectively reflect your positioning strategy to resonate with your target audience.
Read nowCold Market Marketing Strategy: Differentiation vs. Value
Marketing in a cold market requires a fundamentally different approach than competing in a crowded category. In this article, Emily Read explores the difference between differentiation and value, explaining why products in emerging markets must focus on educating buyers and demonstrating value rather than emphasizing competitive advantages. Drawing on insights from Dave Kellogg, she highlights how product marketers can identify customer patterns, craft compelling narratives, and position their offerings as solutions to problems buyers may not yet recognize..
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