Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
Unlocking Customer Value
Learn how product marketers can better understand customers through ICP development, customer research, buyer personas, win/loss analysis, and value creation frameworks that drive growth and improve go-to-market decisions.
Have a product marketing story to share? Learn how to contribute here.
Product Marketing’s Ideal Customer Profile Field Guide
An ideal customer profile is crucial part of the go-to market strategy. It requires defining, finding and understanding your best customers, and then pushing that understanding through your GTM plan.
Matt Mehus, Vice President of Marketing at OpenVPN Inc, shares this step-by-step guide to building ICP. He talks about the misconceptions of the "ideal customer profile", and how ICPs influence other marketing and business activities.
Read nowThe Value Creation Framework
Connecting customer insights, funnel stages and growth channels makes this value creation framework impactful. In this article, Georgi Furnadzhiev, co-founder of MarketHackr, explores a structured approach to creating customer value, developed through his work experience. Dive in to learn from a personal example of how Georgi uses this framework to maximize growth.
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