Product Marketing Newsletter
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Building Product Marketing Leadership
What separates good product marketers from great product marketing leaders? This issue explores leadership, influence, strategic thinking, organizational alignment, and the skills needed to elevate both your career and the impact of product marketing.
Have a product marketing story to share? Learn how to contribute here.
5 Tips to Elevate Your Product Marketing Career
Taking your product marketing career to the next level is about more than just knowing product marketing inside out. It requires thinking strategically, building relationships, understanding your company’s culture, and being business-savvy.
Yolanda Thomas has led product marketing at different B2B tech companies with various personalities and picked up some tips along the way. She offers her practical advice for building product marketing leadership.
Read nowDon’t Be the Misunderstood Product Marketer
Effective product marketing gives products the best chance of achieving sustained success. A product marketer is key to influencing how an organization thinks about its growth levers strategically – not just transactionally. April Rassa, Vice President of Solutions and Portfolio Marketing, highlights three areas you can focus on to demonstrate your strategic prowess.
Additionally, an insightful discussion with April is available to learn how to identify red flags from the initial interview process and avoid being misunderstood in the organization.
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