Product Marketing Newsletter

How to Succeed in Your First 90 Days as a Solo Product Marketing Manager

So you just landed the job as a SOLO product marketing manager. This means you’re the entire department, responsible for the full spectrum of product marketing activities. While this might be very challenging, it’s also an incredible opportunity to make your mark. Peace Attah is currently a product marketing manager at Rayda. She has been a solo PMM twice in her career. While it was difficult to gain influence and drive impact the first time, it was so much easier the second time. This in-depth guide is designed to help you prioritise, strategize, and execute a successful 30-60-90-day plan, ensuring you make a significant impact from the get-go.

From Road Bike to Product Marketing: Lessons for Solo Riders

Being a solo Product Marketing Manager can feel like a solitary journey. But, this is a common scenario in startups and early-stage companies. You’re the sole driver of product awareness and adoption, without a dedicated team to back you up. While it might seem daunting, there’s more to thriving in this role than you might think.

Dario Dallefrate is a senior product marketing manager at Guardsquare. His own experience as an avid cyclist has revealed surprising parallels between conquering mountain passes and navigating the product marketing world. Dario shares 5 key takeaways from the open road that can empower you as a solo PMM.