Product Marketing Newsletter
The best product marketing insights, templates, and community highlights delivered to your inbox.
Product Portfolio Strategies
Learn how to manage product portfolios, launch successful second products, leverage product-market fit, and transition from a single product to a multi-product business with insights from experienced product marketing leaders.
Have a product marketing story to share? Learn how to contribute here.
Managing the Overgrown Product Portfolio
Managing a bloated product portfolio can feel overwhelming—competing priorities, scattered focus, and a diluted value proposition. Juan Gabarro, VP of Product Marketing and Product Management at Hand & Stone, brings extensive experience in addressing product proliferation issues across both B2B and B2C contexts. Read the highlights from our in-depth conversation to discover expert tips for identifying an overgrown portfolio and strategic steps to rationalize it. Juan also delves into the root causes and significant impacts of this issue.
Read nowChecklist: Going from a single product to a portfolio
Transitioning from a single product to a multi-product suite is a significant challenge that demands careful planning and attention to multiple critical areas.
Axel Kirstetter, VP of Global Product Marketing at Guidewire Software, provides a practical checklist of 11 strategic focus areas to guide this evolution for B2B marketers. The checklist is an invaluable resource, simplifying this transformation by addressing essential elements—from strategy and product management to organizational alignment—ensuring no critical aspect is overlooked.
Read nowWORK WITH US
Podcast
PMM Hive Reading List
