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Pricing and Packaging Strategies
Learn how product marketers can develop effective pricing and packaging strategies, from early-stage startup pricing frameworks to monetization strategy, customer research, and product-market fit.
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Pricing and Packaging Strategy for Early-stage Startups
Early-stage startups often lack the data and customer base needed for traditional pricing research, making many standard strategies ineffective. While this may tempt some to rely on guesswork or intuition, there’s a better approach.
Jonathan Pipek, founder of Blue Manta Consulting, outlines a 9-step pricing and packaging methodology specifically designed for early-stage B2B SaaS companies. This practical framework helps startups make informed pricing decisions—even with limited data. A downloadable template is also available to guide implementation.
Read nowDIY Packaging and Pricing Guide
Pricing and packaging decisions are often made informally, but a well-optimized monetization strategy can be a powerful lever for growth. Laura Smous, VP of Product Marketing at NoFraud, shares a practical, step-by-step DIY guide to help B2B SaaS companies develop informed and effective pricing and packaging strategies—going beyond cost-plus and competitor-based pricing. An editable template is also available for download to support implementation.
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