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Leveling Up Your Product Marketing Career
Explore career stories, professional growth strategies, and practical advice from experienced product marketers. Learn how to succeed as a solo PMM, build your skills, and accelerate your product marketing career.
Have a product marketing story to share? Learn how to contribute here.
How One Data Breach in Lagos Inspired a Career in Product Marketing
It’s not uncommon for product marketers to stumble into the role rather than plan for it. Each path is unique, shaped by unexpected turns, personal passions, and sometimes, moments of crisis.
In this article, Fara Joaquim shares how a security breach in Nigeria sparked her passion for solving hard technical problems and ultimately led her into product marketing. Now growing her PMM career in Canada, she reflects on the skills that helped her stand out and the customer focus that shaped one of her most impactful product launches.
The article is paired with a podcast episode where Fara dives deeper into building a product marketing career across borders.
Read nowHow to Succeed in Your First 90 Days As a Solo Product Marketing Manager
Being the only product marketer at a company isn’t rare, but it’s rarely easy. Solo PMMs often juggle strategy, execution, and cross-functional alignment without a dedicated team to lean on.
In this article, Peace Attah, Product Marketing Manager at Rayda, practical insights for thriving without a dedicated product marketing team. Drawing from her experience leading product marketing at two startups, she outlines how to prioritize, build influence, and deliver impact fast. Whether you're stepping into a solo role or mentoring someone who is, this guide offers practical insights and a 30-60-90-day framework to help you hit the ground running.
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